ISPO fair is the biggest sport exhibition in Europe. Numbers speak for themselves – over 2700 exibitors and more than 86,000 visitors make this event great. My interest was HEALTH&FITNESS department – with sport and training equipment and gear. I have spent some time on HMS/Abisal boot which delivers functional training equipment to our training programs and brings goods to our selling offer. I was also walking through the whole exibition area to explore and interact with people and their products.
There are two new trends which became to be more advanced but also more presend and accesible to the public, however the nature of those product are both – very specialised and sophisticated.
PERFORMANCE TEST EQUIPMENT – new technology became light, portable and small. You just stick a small sensor to your leg and wireless software will register your speed, acceleration, deceleration, direction changes, average speed, total number of distance. Sensors are provided together with software which you can download on your computer or even an App on your phone. It became more accesible to teams and individual users.
PERSONALIZED GEAR – new trend allows to scan your feet, to scan your body and make completely individual shoes or to get woven shirt. Highly advanced technology allowes to produce customized gear in 30 minutes.